Biography of Mrs. Sweta Aggarwal

Founder Profile – Mrs. Sweta Aggarwal

Mrs. Sweta Aggarwal, Co-Founder & Chief Marketing Officer (CMO) of KYPTEC® Lifestyle, is the architect of the brand’s global voice and youth-first identity. With an MBA from the University of Mumbai and certifications in branding, digital strategy, and consumer engagement, she has been instrumental in transforming KYPTEC® into a world-class lifestyle audio company.

Her core belief is that audio is no longer just about sound—it is about self-expression, fashion, and culture. While international competitors led the premium audio market, Sweta identified the need for an Indian brand that could fuse premium engineering with bold lifestyle design. This insight shaped KYPTEC® into a company that curates experiences rather than just products.

As CMO, she has led brand storytelling, influencer collaborations, social-first strategies, and experiential campaigns that resonate with Gen Z, Millennials, and youth worldwide. Under her direction, KYPTEC® has expanded across Asia, Europe, the Middle East, and North America, positioning itself as one of the first Indian audio lifestyle brands to challenge global leaders.

Beyond marketing, Sweta is deeply involved in consumer insights, product alignment, and cultural trend forecasting, ensuring every launch speaks to the evolving aspirations of modern audiences. Her vision is to establish KYPTEC® as a global movement in sound and lifestyle, carrying forward the promise: “Engineered in India. Loved Worldwide.”

Brand Profile – KYPTEC® Lifestyle

KYPTEC® Lifestyle, a registered trademark of BalaJi MicroTechnologies Pvt. Ltd. (part of the B.B. Group of Companies), is India’s premium wireless audio brand reshaping how sound is experienced. With headquarters in New Delhi, it stands at the intersection of technology, lifestyle, and cultural ambition.

Founded by Nitin Aggarwal and Sweta Aggarwal, KYPTEC® was built to deliver studio-grade clarity, futuristic wireless innovation, and bold youth-driven design.

The KYPTEC® ecosystem includes:

• Over-Ear & On-Ear Headphones – Deep bass and precision comfort.

• Gaming Headsets – Surround sound with ergonomic design.

• Wireless Earbuds & ANC Earphones – Lightweight, stylish, and hybrid-ready.

• Lifestyle Audio Gear – Tailored for travel, fitness, work, and creativity.

Every product is designed in India with a global perspective, featuring Hybrid ANC/ENC, long battery life, fast charging, and ergonomic builds. Rooted in accessibility, authenticity, and aspiration, KYPTEC® reflects a generation that refuses to compromise on either style or performance.

Mission & Vision – KYPTEC® Lifestyle

Vision – The KYPTEC® Dream
“Engineered in India. Loved Worldwide.”
KYPTEC® aims to be more than a brand—it envisions becoming a global lifestyle movement that unites sound, culture, and identity on one platform.

Mission – The KYPTEC® Way

• Deliver world-class sound with Hybrid ANC/ENC and studio clarity.

• Transform headphones and earbuds into fashion-forward lifestyle essentials.

• Expand into Asia, Europe, the Middle East, and North America.

• Provide seamless solutions for gaming, fitness, travel, and productivity.

• Achieve $125M+ turnover in 1–2 years, competing with the world’s best.

At its heart, KYPTEC® is innovative, bold, and unapologetically Indian, symbolizing the future of premium sound experiences.

Address & Website

Corporate Headquarters
BalaJi MicroTechnologies Pvt. Ltd.
(A Unit of B.B. Group Of Companies)
Unit No: C-79, Upper Ground Floor,
DDA Sheds, Okhla Industrial Area,
Okhla Phase – 1, New Delhi – 110020, INDIA

Email: [email protected]
Mobile/WhatsApp: +91-9319255113
Website: KYPTEC® Lifestyle – Founders