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The Oscars are the Super Bowl for fashion — and brands are ready for their touchdown

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From the high-end designers hustling to get their gowns on Hollywood stars at any price, to the fast fashion retailers readying to serve up spinoffs of the most beloved looks from Sunday’s big event, everybody is angling to make the Academy Awards a win.

“For the fashion and beauty world, the Academy Awards are the Super Bowl,” Tom La Vecchia, founder of the digital marketing firm X Factor Media, told NBC News. “The big brands have been planning for this for months, and usually this is a big part of their spend. A brand, like say, Gucci, could spend well into the seven figures.”




Image: Oscar statue

An Oscar statue appears in the ballroom during the 90th Academy Awards Nominees Luncheon on Feb. 5, 2018, in Beverly Hills, California.