LONDON — Adidas has increased its outlook for the year, despite a drop in sales in China where some consumers have boycotted the sportwear brand for its stance against alleged human rights abuses.

In its second-quarter earnings report Thursday, Adidas said revenue had picked up everywhere except Greater China, particularly in Europe and the U.S, driving a 55% hike in second-quarter sales from the previous year.

“We are seeing North America, Latin America and Europe having a very, very strong growth and we are seeing uncertainty in China, but I am very, very convinced that China will be very, very successful also for this year,” Kasper Rorsted, CEO of Adidas, told CNBC’s Squawk Box Europe.

The German sportswear giant’s net income came in at 397 million euros ($470 million) for the second quarter, in sharp contrast to the net loss of 295 million euros reported this time last year, at the heights of the coronavirus pandemic.

Online revenues fell 14% over the second quarter, as more consumers were able to visit stores. Adidas saw a sharp hike in online sales over the same period in 2020 when many markets were in lockdown.

Rorsted said online sales were undergoing some “normalization” from the abnormal levels seen last year, but he still expects “strong growth” in e-commerce going forward.

Adidas increased its outlook, saying it now expects sales growth of up to 20% year-on-year in 2021, supported by upcoming product releases and the fact that more people will be able to attend live sports events.

It comes after some mainland Chinese consumers began boycotting international brands that have taken a stand against the treatment of one of China’s ethnic minorities in the Xinjiang region, where many cotton plantations are found.

The ethnic Uyghurs, who live mostly in China’s west, have been identified by the United Nations, United States, United Kingdom and others as a repressed group.

Earlier this year, Canada, the U.K, and the U.S. issued a joint statement expressing “deep and ongoing concern” about forced labor, mass detention in internment camps and other serious abuses committed against the Uyghurs in Xinjiang. The European Union in March imposed sanctions on Chinese officials it says are responsible for abuses against Uyghurs.

China’s foreign ministry has characterized such claims as “malicious lies” designed to “smear China” and “frustrate China’s development.”

Adidas has previously said that it has a “zero tolerance approach to slavery and human trafficking.”

The Chinese government’s sudden crackdown on after-school education companies is raising costs for many parents and throwing millions of jobs into uncertainty.

In a country where parents prize a good education — and good grades play an outsized role in determining career opportunities — tens of millions of students across China drown in after-school tutoring courses every year.

But this summer will be the last one for educational institutions to legally sell such tutoring programs.

Since the central government officially released the so-called double reduction policy last month, local authorities in several provinces, such as Shanxi and Hunan, have ordered private businesses to suspend online and offline tutoring classes for children from kindergarten to 9th grade.

The policy states that one of its major goals is to ease the burden and anxiety for Chinese parents wanting to give their children a good education.

The guidelines focus on the nine years of compulsory education before high school — from elementary to middle school, and call for academic tutoring businesses to restructure as non-profits.

The policy also prohibits those businesses from offering classes on weekends, holidays, summer and winter breaks — effectively only allowing tutoring on weekdays with a limited number of hours.

The scale of the crackdown is “far beyond expectations,” said Alan Wang, an analyst covering education at Beijing-based asset manager Harvest Fund Management.

The industry was preparing for some regulations, but it didn’t expect an order for restructuring that included a ban on public listings, making the sector basically “not investable,” he said in Mandarin, according to a CNBC translation.

Some parents will still pay up for tutoring courses they can find, sending costs higher, he added.

CNBC interviews across the education industry reveal that the new regulations shocked parents and left businesses struggling, as millions of employees braced for job losses.

A 5,000 yuan course is about 71% of the average monthly disposable income of 7,058 yuan for urban residents in Shanghai, according to official data for this year. 

But the same course would far exceed the average monthly disposable income of 3,756 yuan for rural residents working in Shanghai, the data showed, although rural workers have seen their incomes grow more quickly than urban ones. 

In Beijing, the hourly rate of a private one-on-one class anecdotally ranges from around 500 yuan to 2000 yuan.

Despite the cost, Cheng said she wanted to enroll her daughter in more courses this summer, but her daughter did not want to sign up.

“I am a bit anxious,” Cheng said. Her daughter will begin physics class in the fall, and Cheng estimates that 90% of her classmates will be studying for it during the summer break. Without extra studying time after school, Cheng said she is afraid her daughter will not be able to catch up, let alone excel in the new subject.

Such fears push parents in China to spend a lot on after-school tutoring and help fuel a burgeoning industry.

According to a 2020 report by Oliver Wyman, the market size for China’s after-school tutoring for kindergarten to 12th grade students reached 800 billion yuan ($123.7 billion) in 2019.

The consultancy predicted the market will break 1 trillion yuan by 2025. The growth was further accelerated by the Covid-19 pandemic, especially for online tutoring.

The new policy may actually have adverse effects in the short term, especially since poorer families typically send their children to tutoring schools only because of peer pressure, Claudia Wang, partner at Oliver Wyman and lead of the firm’s Asia education practice, told CNBC on Monday.

“Now, they’ve probably given up,” she said.

The education service industry provides about 10 million jobs in China, according to a report in January by Beijing Normal University and TAL Education in 2021.

Tutoring centers focused on academic subjects should pivot to another industry as soon as possible, Citic Securities, a major Chinese investment bank, said in a note sent to its clients on July 23.

The “double reduction” is just the beginning, and more supporting policies will come to regulate nine-year compulsory education, said Citic Securities. The analysts said the risks for high school education-related businesses are not high at this time.

A senior employee of 17 Education & Technology Group — a U.S.-listed after-school tutoring company in China — told CNBC the company plans to halve the number of employees.

The source asked to resign when the central government released its harsh policy on the sector, but chose to stay longer to help the company pivot its business. However, “nobody really knows how,” he said in Mandarin, according to a CNBC translation.

Other education industry giants are reportedly preparing for a 30% to 70% cut in their labor force, depending on how local authorities implement the central government’s regulation and how much the firm relies on income from tutoring students who are kindergarten to 9th grade.

The ban on tutoring on weekends and summer or winter breaks particularly hurts the businesses, since those classes account for more than 65% of class hours for most privately run after-school tutoring companies, the source said. Banning those courses means the majority of employees will no longer be needed.

In the wake of potential layoffs, Chen Xiangdong, the founder and CEO of Gaotu, said in a letter to employees last week that he is “very, very sorry that we have to make this tough decision,” according to a report by Chinese financial media Lei News.

However, Wang, the analyst from Harvest Fund Management, said he did not expect much fallout from potential job losses because the government would likely have already considered employment issues before making the policy decision.

Some of China’s largest after-school tutoring companies — U.S. listed firms Gaotu Techedu, New Oriental and TAL Education — were riding a business boom before the summer crackdown.

These three tutoring giants reported double-digit growth in the latest quarterly earnings reports.

In the quarter ending Feb. 28, New Oriental recorded a 29% year-on-year increase in net revenues to $1.19 billion, with student enrollments in academic subjects tutoring and test preparation courses increasing by 43% to nearly 2.3 million registrations.

During the same period, TAL’s net revenues increased 58.9% from last year to $1.36 billion.

Gaotu said net revenue rose 49.5% year-on-year for the quarter that ended March 31.

Chinese education stocks listed in the U.S. plunged after news of the government crackdown, and lost more than half their value that day. New Oriental and TAL postponed their earnings report plans scheduled for this week.

New Oriental, TAL, Gaotu and 17EdTech did not immediately respond to CNBC’s request for comment on this story.

Among the privately held businesses, major players like Yuanfudao, Zuoyebang and Huohua Siwei successfully completed several rounds of fundraising during the pandemic, raking in billions of U.S. dollars. These “mega unicorns” are reported to have planned to list in the United States just before the policy announcement.

Companies that managed to go public ahead of the crackdown are suffering as well.

Beijing-headquartered 17EdTech was listed on the Nasdaq in December with an offering price of $10.50. Now, its share price is around $1.

— CNBC’s Evelyn Cheng contributed to this report.

SINGAPORE — DBS Group Holdings, the largest bank in Singapore and Southeast Asia, reported on Thursday second-quarter earnings that beat expectations as the economic recovery in its home market takes hold.

The bank’s net profit for the April-to-June quarter jumped 37% from a year ago to 1.7 billion Singapore dollars ($1.26 billion). That beat an average forecast of 1.42 billion Singapore dollars, according to analyst estimates on Refinitiv.

But compared with the previous quarter, net profit was 15% lower.

DBS shares in Singapore rose around 0.6% in early trade following the release of its financial results.

“Business momentum and asset quality have both been better than expected as the economic recovery from the pandemic takes hold,” the bank’s Chief Executive Piyush Gupta said in a statement.

“While risks remain, our pipeline remains healthy and we expect business momentum to be sustained in the coming quarters,” he added.

DBS announced a dividend of 33 Singapore cents per share for the second quarter. That’s an increase from 18 Singapore cents per share in the previous quarter after the Monetary Authority of Singapore lifted a cap on dividend payments.

Here are the other highlights from the earnings report:

• The bank’s provisions for potential loan losses fell to 79 million Singapore dollars in the second quarter, compared with 849 million Singapore dollars a year ago.
• Net interest margin, a measure of lending profitability, was 1.45% in the second quarter. That’s lower than 1.62% a year ago.
• Customer loans rose to around 397 billion Singapore dollars in the first six months of 2021, 6% higher than the same period last year.

A day before DBS released second-quarter earnings, its smaller Singaporean peers — Oversea-Chinese Banking Corp and United Overseas Bank — reported financial results that beat estimates.

OCBC, Singapore’s second-largest bank, reported a 59% year-on-year increase in net profit to 1.16 billion Singapore dollars in the second quarter. UOB’s net profit for the period was around 1 billion Singapore dollars, 43% higher than a year ago.